how to care for
Now we build a bigger list by using the
same terms applied to other types of common aquarium
fish. We replace the word "goldfish" with different fish types
goldfish = sand
goldfish = guppy
Here's the resulting keyword
how to care for
sand shark aquarium
sand shark care
care for sand shark
how to care for guppy
how to care for barb
This simple solution has
generated a much bigger list of terms relating to our niche,
which should reduce our PPC costs.
Easy Keyword Pro helps you to
do this - by creating the keyword list
You simply enter your original keywords
("goldfish aquarium", "goldfish care" and "how to care
for goldfish") and the words to be substituted ("sand
shark", "guppy" and "barb") into the software. The software
then builds your complete new keyword list
Add All USA States Or Major
If you're targeting
keywords that are often searched for by location, it can
be very beneficial to create keyword lists including all the
different states or cities.
For example, a lot of people looking for
mortgages will search for mortgages in their local area (such
as "Mortgage New York" or "San Francisco Mortgage".
The software also offers an
easy way to build a massive keyword list by prefixing and/or
appending every USA state or the top 100 USA cities to
all your original keywords.
You can do this with a single
button click, giving you lower PPC costs with minimal
Add Brackets And Quotes
Google Adwords treats the
following items differently:
The keyword in quotes is referred to as
a "phrase match" keyword and only matches cases where a
visitor searches for that exact keyword, optionally with
other words before or after the keyword. Hence "free software"
would match completely free software.
The keyword in brackets is referred to
as an "exact match" keyword and only matches cases where the
visitor searches for that exact keyword, with no words before
or after the keyword. Hence [free software] would only match
if the visitor entered free software.
Depending on how you are using PPC, it
can be useful to create keywords with quotes/brackets
- particularly if you are intending to attach
different prices to different keywords.
Easy Keyword Pro can automatically create quoted
and bracketed copies of an entire keyword list - all with
a single button click.
Add Misspellings And Typos
A lot of people using search engines
can be quite careless when they do a search.
People often enter misspellings or typos when entering
their search term.
The beauty of this is that you can bid on versions of your
keywords with misspellings or typos - and often pick up clicks
for a fraction of the cost of the correct spelling.
Easy Keyword Pro offers a quick and easy way to
target this traffic.
Simply check a single checkbox and the software will add
every common misspelling of every keyword in your list.
For smaller keyword lists, you can even have the software
include every possible typo. The software will add every case
of a missed keystroke (substituting each adjacent key on the
keyboard), every double keystroke, every missed keystroke and
every transposed letter.
These features provide a quick and easy way to target
additional low cost clicks.